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  • Winning More Patients – It’s Easy

    Tick Tock Tick Tock Want more patients? How about more patients without a big-budget investment? Can you attract more patients who won’t stress your staff? Want more patients who you can see in the allotted time of your shifts? You can do this easily by merely making a commitment to being an on-time practitioner. Perhaps […]

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  • What You Can Learn From Unhappy Patients

    Picture this scenario. You have an unhappy patient in your clinic, and, frankly, nobody on the staff much less the practitioner is eager to jump into that thunderstorm. Let’s hope that this doesn’t come up too often, but realistically it happens even in the best of practices. You and your staff should be prepared to […]

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  • How to Become a Healthcare Thought Leader

    I know a few healthcare practitioners who have become quite the expert in marketing their own practice. It seems like they recognise that the healthcare profession is what they are in, but healthcare is a business. What is a Thought Leader? Thought leaders are the informed opinion leaders and the go-to people in their field […]

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  • How to build a Powerful Brand – Positioning Statement

    I have talked a lot about the necessity for branding and differentiation, but how can you actually do it? Your first step is to develop a positioning statement (also known as Unique Selling Proposition or Unique Value Proposition). Simply put, your positioning is: “the position in the mind of the potential new patient or even a […]

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  • Tips to Building a High Quality Healthcare Website

    Think of Google’s search page as a gateway to your healthcare website. And since the majority of online searches for information begin with Google, it’s helpful to know a bit about how the search giant “thinks.” Ultimately, creating a high-quality online presence that Google prefers will help give your healthcare practice a higher page rank among […]

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  • Unspoken Messages in Patient – Staff Interactions

    As Healthcare Practice Owners you are well acquainted with the basic elements of the Communications Cycle. In essence: the sender expresses a message the recipient receives and interprets the message feedback to the sender reflects understanding or misunderstanding While it all sounds elementary, I know from experience that the communications process is always far more […]

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  • Patient Satisfaction and the Surprising Science Behind It

    It’s no surprise to any of us that we remember situations that have exceeded our expectations. It’s that unexpected bit of delight or reward that we experienced at a, now favourite restaurant, in seeing an entertaining movie, or even while doing a bit of retail shopping. For most patients, a “trip to the healthcare practitioner’s […]

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  • How to Improve Patient Satisfaction and Win Patient Referrals

    What’s important to patients and three easy ways to measure approval. Sometimes the flow of patients seems…well, over-flowing. But if you’re continually running behind schedule, this could be a danger signal that your quality of care and patient satisfaction are not where you want them to be. Professional and personal fulfillment, for both practitioner and […]

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  • In Only One Word – What’s Your Edge?

    This little exercise in healthcare marketing and branding is harder than it seems. Try this: In one word, and only one word, what is your competitive edge? What is your healthcare practice all about, and what makes you different and better than the competition? Your unique value proposition is about what you offer, how you […]

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