Page Likes on Facebook for your clinic act as credibility: if people (patients & potential patients) like your clinic, it’s likely because it offers high-quality healthcare services & advice. Page likes also function as social proof: if a woman’s girlfriend with whom she shares interests with likes your clinic, that woman will also likely have an interest in your clinic. Because getting page likes is important, here are the last 5 of 10 ways you can increase likes on your Facebook Page for your clinic.
6. Make Your Profile and Cover Photos Stand Out
Use professional photos that fully communicate your practice brand. Because these are the first things patients & potential new patients see when they visit your clinic page, it’s important to make a great first impression.
7. Embed Posts on Your Website or Blog
Copy and paste code for one of your top-performing Facebook posts into the backend of your website or blog. That way, visitors to your site will see it and can simply click on it to view and (hopefully) like your page.
8. Incorporate Video into Your Marketing Strategy
One of the best ways to engage with users is through video. Make high-quality videos that show your services or tell a story about your clinic. Use colourful and compelling footage and informative text overlay to draw viewers in. Do something unique that will leave your viewers wanting more, as well as encourage them to like your page. Starting with a series of rehab exercises is ideal & easy.
9. List the Page You Manage on Your Personal Profile
On your personal profile, under “Intro,” you can add links to Facebook pages you manage. This means friends can click on the links and visit your page, increasing your chances of gaining more like. As a result, friends of your friends will see that they liked your page and will be inspired to do the same.
10. Write Outstanding Text/Information
As simple as it may sound, writing stellar posts that also clearly and succinctly conveys your message in a way that attracts followers is challenging. You don’t want to write too much or too little, and you want to write without any grammatical errors, as this harms your credibility. The better you write, the more likely you are to attract users and, subsequently, more likes.