Do you set goals for your practice? What are your goals for the next 1 year? How about 3 years from now? 5 years? 10 years? What are your aspirations for your practice?

Goal setting is the first step of successful goal achievement in your clinic. It marks your first point toward success. It’s when you switch from a passive state to being involved in the clinic.

Here are some reasons why it’s important to set goals for your clinic.

1. Take Control of Your Practice
Many practice owners are just going day to day. Even though they work hard, they don’t feel like they are getting what they want. That’s because they don’t have a direction of where they want to go, what they want to achieve in their practice.
“When you don’t set goals, you can spend your whole life running up and down and not achieve anything.”
When you stop to set goals for your practice and think about what you want, you break out of autopilot and start developing the practice of your conscious creation. Instead of letting external factors tell you what to do, you proactively take charge and think about what you want for your practice.

2. Get Maximum Results
Top performers, world-class athletes, and successful people all set goals. That’s because when you set goals for your clinic, you have a vision to work toward. You ensure that you are pushing yourself to get the best results, rather than resting on your laurels and waiting for things to happen.
Know that what gets measured, gets improved. If you don’t set specific targets and milestones, how are things going to improve? There is literally nothing to work toward, and even though you may be working hard, your hard work may not translate into anything. When you set goals, you are aiming for the stars. Your goals propel you to take more action in your practice that you would have otherwise.
Know that all things are created twice: first in the mind, then in the physical world. The mental creation happens when you set your goals. The physical creation happens when you work on your goal and bring it to life. Without the mental creation, the physical creation can’t happen. When you set goals for your clinic, you kick off the very first step to make your dreams happen, after which the next steps will follow suit.

3. Creates Laser Focus
Goals give you focus.
Let’s say you set a goal to create a multidisciplinary clinic with a revenue in excess of 2.5M. Even though you have no idea how to make it happen, the very act of setting a goal gives you a focal point. As you think for ideas, you realize that you can start by studying the best practice which has already reached this point.

Think of your energy as the input and the results as the output. When you have a goal, you create a focal point where your energy can be channelled to create maximum reward.