Following on from last week, below are even more reasons why it is important to set goals for your clinic.

4. Creates Accountability
Having goals in your clinic makes you accountable. Rather than just talk, you are now obligated to act. This accountability is accountability to yourself, not anyone else. By setting specific targets, you can easily see if you are on track, and if not, what to do about them.

5. Motivates You and Your Clinic Team
When you set goals, you connect yourself with your innermost desires. They help motivate you (and your clinic team) and give you something to strive for. This is especially powerful if you’re clinic is not in a good place at the moment — your clinic goals help remind you of the things you need to do, to redirect your focus away from the negative obstacles, and to reconnect you with your innermost desires for your clinic.

6. Be the Best Clinic
Goals help you achieve the highest potential for your clinic. Without goals for your clinic, you default to a routine of activities that keeps you feeling safe and comfy each day. But this familiarity is the nemesis of growth. It prevents you and your clinic from growing. It denies you from tapping into your infinite potential. By setting goals for your clinic, you set targets to strive toward. These targets make you venture into new places and new situations that put you into growth mode. They make you stretch beyond your normal self and reach new heights.

7. Live Your Best Life
Finally, goals (whether they be personal or for your clinic) ensure that you get the best out of life. Whether you want this or not, time will pass in your life. In 1 years’, time, you’ll be 1 year older. In 3 years’, you’ll be 3 years older. Goals with specific measures and deadlines ensure that you are maximizing your experience on earth.