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Database Marketing Strategies for YOUR PRACTICE

There are many creative ways to implement a successful database marketing strategy for your practice. However, practice owners need to identify database marketing solutions that fit their practice model and provide a good return on investment. In an era where social media and other forms of advertising get the most attention, your own database of […]

Take Your Time When You Hire, When It Comes Time to Firing Do It Fast!

Nowhere is the similarity between sport and business (your healthcare practice) as closely aligned as it is when it comes to building great teams. So what’s the best way to recruit the best clinicians, practice managers and reception staff for your practice? And what’s the best way to get rid of them if they don’t […]

Avoid Costly, Preventable Employee Lawsuits in Your Clinic

I have recently heard about a case an employee won that involved a $200,000 payout in a Podiatry practice. Regardless of the dollar amount of the damages paid, practices can also face reputational risks when/if the ‘cat is let out of the bag’. The good news is such lawsuits generally don’t occur without warning and […]

More Ways to Market Your Practice in 2019 (Part 7)

Here are some other avenues to attract more new patients to your clinic starting tips 30 to 35. Win patients back. Contact former patients and try to win them back with “We’ve missed you!” postcards or give them a call – this can often work better. Don’t forget to offer an incentive to come back […]

More Ways to Market Your Practice in 2019 (Part 6)

Here are some other avenues to attract more new patients to your clinic starting tips 25 to 30. Send out press releases to notify patients and potential new patients about upcoming events. This isn’t something you need to do frequently, unless you have several events going on. Press releases are a good way to help […]

More Ways to Market Your Practice in 2019 (Part 5)

Here are some other avenues to attract more new patients to your clinic starting tips 20 to 25… Give out health tips to show patients you care about their health. By giving out health tips, you are reassuring patients that you care about their well-being, even when they don’t need to come into your practice. […]

More Ways to Market Your Practice in 2019 (Part 4)

Here are some other avenues to attract more new patients to your clinic starting tips 15 to 20… Make sure your website is mobile-friendly to attract patients on mobile devices. Not only do you need to have a website that showcases your practice, you also need to make sure it’s mobile-friendly. Is it easy to […]

More Ways to Market Your Practice in 2019 (Part 3)

Here are some more avenues to attract more new patients to your clinic – tips 10 to 15… Keep an updated blog. Your blog is a great place to write informational articles on health topics pertinent to your patient base. Updating it at least once a month (ideally weekly) with new, relevant content will keep […]

More Ways to Market Your Practice in 2019 (Part 2)

Here are some other avenues to attract more new patients to your clinic starting tips 5 to 10… More than 50% of your new patients should come through referrals from other happy patients. Do you ask for referrals? When the situation arises & a patients mentions how happy they are with the service or outcomes […]

More Ways to Market Your Practice in 2019

Over the next few weeks we will cover some avenues to attract more new patients to your clinic starting with these 5… A large or dominant employer in your community – or the business across the street – is an excellent target opportunity for new patients and further referrals from these new patients, especially if […]