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Motivating Your Front Office Staff Part 2

Here are 5 more ways practices can motivate their front desk staff to exhibit these behaviours. These tips rely on two main qualities that practices must possess. To motivate your staff you must be a good leader and communicator. Your staff looks up to you and mirrors your attitude. Your enthusiasm for the service you […]

Motivating Your Front Office Staff Part 1

Here are 5 ways practices can motivate their front desk staff to exhibit these behaviours. These tips rely on two main qualities that practices must possess. To motivate your staff you must be a good leader and communicator. Your staff looks up to you and mirrors your attitude. Your enthusiasm for the service you provide […]

Keeping It Simple

I regularly come across practices that have landed themselves in hot water with what they thought was a simple straightforward agreement. It continues to be the simple things that get people into legal trouble. This 11 point plan should help you stay on the straight and narrow, whilst maximising the most of your practice: 1. […]

Getting Your Team Behind Your Practice!

It is now more important than ever that you align your team’s personal values with that of the practice. As an employer, it is your task to positively impact the lives of your employees. If you are hesitant to engage your team, share your healthcare vision and beliefs and fail to reward your team’s contribution, […]

Downtime Healthcare Practice Marketing

How do you get around the down times, when your practice is not (yet) full of patients or you may have just opened a new practice? Here some tips on how to ensure your practice can make it through tough times and perhaps thrive. Add to and ‘milk’ your database – If own an established […]

Why is Customer Services the New Marketing Tool for 2020 & Beyond?

My staff and I love to talk to our clients and classify customer service as an investment rather than an expense that must constantly be slashed and analysed. So what does this mean to you and your practice? • Invest in customer services • Invest in your people skills • Know your services and products […]

Why Healthcare Clinic Owners Need to Embrace Social Media

Most healthcare practice owners recognise that healthcare’s “starting line” moved some time ago. The typical healthcare journey now begins online, long before the first clinic appointment or practitioner-patient face-to-face encounter. Among the chief propellants of this digital shift are the: • Increasing emphasis on wellness, prevention and healthy living. • Empowerment of the informed...

Why You MUST Have Online Appointment Booking

Are You a Patient Self-Scheduling Innovator or 10 Years Behind the Times? Recently I spotted an article about online reservations for GP’s, where patients make their own appointments via the Internet. “Some practices rave about the money and time they’ve saved by allowing patients to schedule visits through the Internet,” But so far, many allied […]

New Patient Inquiry to Patient to Referral: Healthcare Decision Journey

Seven out of ten times (probably more), the internet is where the first encounter between a clinic and a prospective new patient occurs. But it does not stop there. Long before an individual selects a healthcare provider for a condition, they often begin their decision journey with online due diligence. And when providers and communications […]

6 Ideas to Make Your Online “First Impression” for YOUR Clinic Creative, Engaging and Shareable

6 Ideas to Make Your Online “First Impression” for YOUR Clinic Creative, Engaging and Shareable “First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes,” former diplomat Elliott Abrams observed. But practitioners do not have much of an opportunity to make a face-to-face first impression these days. […]