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  • 7 Important Reasons Why You Should Set Goals – Part 2

    Following on from last week, below are even more reasons why it is important to set goals for your clinic. 4. Creates Accountability Having goals in your clinic makes you accountable. Rather than just talk, you are now obligated to act. This accountability is accountability to yourself, not anyone else. By setting specific targets, you […]

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  • 7 Important Reasons Why You Should Set Goals – Part 1

    Do you set goals for your practice? What are your goals for the next 1 year? How about 3 years from now? 5 years? 10 years? What are your aspirations for your practice? Goal setting is the first step of successful goal achievement in your clinic. It marks your first point toward success. It’s when […]

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  • Rules of Goal Setting for Your Practice

    If you want to succeed in your clinic, you need to set goals. Without goals you lack focus and direction. Goal setting not only allows you to take control of your clinic’s direction; it also provides you a benchmark for determining whether you are actually succeeding in your clinic. To accomplish your clinic goals, however, […]

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  • Database Marketing Strategies for YOUR PRACTICE

    There are many creative ways to implement a successful database marketing strategy for your practice. However, practice owners need to identify database marketing solutions that fit their practice model and provide a good return on investment. In an era where social media and other forms of advertising get the most attention, your own database of […]

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  • Avoid Costly, Preventable Employee Lawsuits in Your Clinic

    I have recently heard about a case an employee won that involved a $200,000 payout in a Podiatry practice. Regardless of the dollar amount of the damages paid, practices can also face reputational risks when/if the ‘cat is let out of the bag’. The good news is such lawsuits generally don’t occur without warning and […]

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  • More Ways to Market Your Practice in 2019 (Part 7)

    Here are some other avenues to attract more new patients to your clinic starting tips 30 to 35. Win patients back. Contact former patients and try to win them back with “We’ve missed you!” postcards or give them a call – this can often work better. Don’t forget to offer an incentive to come back […]

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  • More Ways to Market Your Practice in 2019 (Part 6)

    Here are some other avenues to attract more new patients to your clinic starting tips 25 to 30. Send out press releases to notify patients and potential new patients about upcoming events. This isn’t something you need to do frequently, unless you have several events going on. Press releases are a good way to help […]

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  • More Ways to Market Your Practice in 2019 (Part 5)

    Here are some other avenues to attract more new patients to your clinic starting tips 20 to 25… Give out health tips to show patients you care about their health. By giving out health tips, you are reassuring patients that you care about their well-being, even when they don’t need to come into your practice. […]

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