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  • Why I Fired My Healthcare Practitioner and Went to their Competitor

    A friend of mine provided this first-person experience and the reasons he fired his healthcare practitioner. “The practitioner that I had been seeing was leaving the practice, and an alternative practitioner was recommended. Two weeks later I was present for an appointment…the second patient to be seen that morning. I was shown to an exam […]

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  • When it comes to doing running a successful clinic

    When it comes to doing running a successful clinic, the deal is – no one wants to be sold to. You must give consistently to eventually get lots of patients, remember you are running a professional service business. Here are 7 ways to attract patients to YOUR clinic: It’s all about service: You & your […]

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  • Reputation Management (Part 2 of a 3-part series)

    Expand your reputation through proactive outreach. Now that you’ve laid a solid foundation for building a great reputation, it’s time to come out of your shell and engage past, current and prospective patients. Start Generating 5-Star Reviews There’s only one path to consistent patient reviews, you have to ask for them. You need to: Reach […]

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  • Reputation Management (Part 1 of a 3 part series)

    Have you ever asked yourself this question; If nobody’s aware that your patients are satisfied, does it even matter? The answer is; Yes, of course it matters, but it isn’t helping your marketing. Word-of-mouth and online review websites are the dominant resources patients use to select their healthcare practitioners. Which means that in 2017, taking […]

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  • Branding – How to Keep from Being Just Another Clinic

    Let’s say a new family moves in a couple of blocks from your clinic, and the mother holds a gathering for her new neighbours. At the gathering, she asks, “I’d like to find a first-rate XYZ health practitioner for my family. Is there anyone special here in this suburb?” How many of her newfound friends […]

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  • Building an Emotion-Based Marketing Campaign for YOUR Clinic

    Anyone who has been in need of medical care knows it can be a deeply personal and emotional experience. For friend, family or individual from walking in the door to the time of end of treatment, people want to feel safe, respected and understood. Many Healthcare Practitioners promote themselves as the compassionate, caring choice that you can trust. So, as […]

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  • How Millennial Patients are Changing the Way You Run Your Practice

    Here’s why you need a guide to Millennials. Not long ago, it was the Baby Boomers that dominated the healthcare demographic landscape, one of the top audience targets of opportunity. The post-war crowd still represents a substantial slice of the Australian population. But boomer-babies are no longer the largest cohort. Millennials (age 18-34) are now […]

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