Category Archives : Business tips

Database Marketing Strategies for YOUR PRACTICE

There are many creative ways to implement a successful database marketing strategy for your practice. However, practice owners need to identify database marketing solutions that fit their practice model and provide a good return on investment. In an era where social media and other forms of advertising get the most attention, your own database of […]

Avoid Costly, Preventable Employee Lawsuits in Your Clinic

I have recently heard about a case an employee won that involved a $200,000 payout in a Podiatry practice. Regardless of the dollar amount of the damages paid, practices can also face reputational risks when/if the ‘cat is let out of the bag’. The good news is such lawsuits generally don’t occur without warning and […]

More Ways to Market Your Practice in 2019 (Part 6)

Here are some other avenues to attract more new patients to your clinic starting tips 25 to 30. Send out press releases to notify patients and potential new patients about upcoming events. This isn’t something you need to do frequently, unless you have several events going on. Press releases are a good way to help […]

More Ways to Market Your Practice in 2019 (Part 5)

Here are some other avenues to attract more new patients to your clinic starting tips 20 to 25… Give out health tips to show patients you care about their health. By giving out health tips, you are reassuring patients that you care about their well-being, even when they don’t need to come into your practice. […]

More Ways to Market Your Practice in 2019

Over the next few weeks we will cover some avenues to attract more new patients to your clinic starting with these 5… A large or dominant employer in your community – or the business across the street – is an excellent target opportunity for new patients and further referrals from these new patients, especially if […]

What You Do Not Want to Say to Your Patients – “I fully understand what you are going through.”

Following on from the last 4 posts we are uncovering the ‘8 things’ you should never say to a patient & this Monday we dig into – “I fully understand what you are going through.” This may seem just the right thing to sat to a patient but unless you’ve been in the exact same […]

What You Do Not Want to Say to Your Patients – “I can’t find your file.”

Following on from the last 2 Monday Morning Email’s we are uncovering the ‘8 things’ you should never say to a patient & this Monday we dig into – “I can’t find your file.” Though being truthful with your patients is imperative, you also want to convey the utmost professionalism and the impression that they […]

Policies & Procedure Manual for YOUR Practice – Be Aware!

I am personally a big fan of the clinic Policies & Procedure manual & I have recommended & worked with my clients for over 14 years to establish their own version of this in their clinics… However, be aware of a couple of pitfalls associated with your clinic Policies & Procedure manual: 1. Although establishing […]

Why You Should Get More Technology in Your Clinic

Do you remember your first ever visit to a GP, dentist, Podiatrist, Physiotherapist or Chiropractor? The average person will most likely only recall writing their name on the check-in list before filling out a few forms by hand on paper and waiting for their name to be called. Fast forward to 2018, where the smartphone […]

How to Make YOUR Clinic Reception Area the Best it Can Be!

A clinic reception area is a section of your clinic space that is used to greet all patients and to provide a waiting area for them until they are taken into the consultation. The size of the reception area that you have should be in direct proportion to both the type and size of your […]