Category Archives : Business tips

How to Avoid Practice Failure – Part 2

Some ‘key’ mistakes while developing your practice plan can cause your new clinic to fail; lack of research and lack of preparedness. Avoid becoming another failed clinic by making sure you don’t commit to those mistakes and the following: 1. Lack of a long-term clinic vision It is too easy to lose sight of the […]

Practice the Following Techniques to Become the Master of Your Own Time for the Sake of Your Clinic

Carry a schedule and record all your thoughts, conversations and activities for a week. This will help you understand how much you can get done during the course of a day and where your precious moments are going. You’ll see how much time is actually spent producing results and how much time is wasted on […]

Rules of Goal Setting for Your Practice

If you want to succeed in your clinic, you need to set goals. Without goals you lack focus and direction. Goal setting not only allows you to take control of your clinic’s direction; it also provides you a benchmark for determining whether you are actually succeeding in your clinic. To accomplish your clinic goals, however, […]

Database Marketing Strategies for YOUR PRACTICE

There are many creative ways to implement a successful database marketing strategy for your practice. However, practice owners need to identify database marketing solutions that fit their practice model and provide a good return on investment. In an era where social media and other forms of advertising get the most attention, your own database of […]

Avoid Costly, Preventable Employee Lawsuits in Your Clinic

I have recently heard about a case an employee won that involved a $200,000 payout in a Podiatry practice. Regardless of the dollar amount of the damages paid, practices can also face reputational risks when/if the ‘cat is let out of the bag’. The good news is such lawsuits generally don’t occur without warning and […]

More Ways to Market Your Practice in 2019 (Part 6)

Here are some other avenues to attract more new patients to your clinic starting tips 25 to 30. Send out press releases to notify patients and potential new patients about upcoming events. This isn’t something you need to do frequently, unless you have several events going on. Press releases are a good way to help […]

More Ways to Market Your Practice in 2019 (Part 5)

Here are some other avenues to attract more new patients to your clinic starting tips 20 to 25… Give out health tips to show patients you care about their health. By giving out health tips, you are reassuring patients that you care about their well-being, even when they don’t need to come into your practice. […]

More Ways to Market Your Practice in 2019

Over the next few weeks we will cover some avenues to attract more new patients to your clinic starting with these 5… A large or dominant employer in your community – or the business across the street – is an excellent target opportunity for new patients and further referrals from these new patients, especially if […]

What You Do Not Want to Say to Your Patients – “I fully understand what you are going through.”

Following on from the last 4 posts we are uncovering the ‘8 things’ you should never say to a patient & this Monday we dig into – “I fully understand what you are going through.” This may seem just the right thing to sat to a patient but unless you’ve been in the exact same […]

What You Do Not Want to Say to Your Patients – “I can’t find your file.”

Following on from the last 2 Monday Morning Email’s we are uncovering the ‘8 things’ you should never say to a patient & this Monday we dig into – “I can’t find your file.” Though being truthful with your patients is imperative, you also want to convey the utmost professionalism and the impression that they […]