Category Archives : Business tips

Tips For Managing Stress Part 2

Running a busy healthcare practice in this day & age certainly comes with a certain degree of pressure & stress. Here are some tips to manage that stress & hence make your practice day run smoother. • Take several deep, slow breaths to expel muscle tension. • Writing down your thoughts can help you clarify […]

Tips For Managing Stress – Part 1

Running a busy healthcare practice in this day & age certainly comes with a certain degree of pressure & stress. Here are some tips to manage that stress & hence make your practice day run smoother. • Getting up fifteen minutes earlier in the morning will allow time for any inevitable morning obstacles. • Prepare […]

Successful Blogging In A Healthcare Practice

Blogging is an essential part of online marketing. It helps your practice gain exposure to a wider audience and develops leadership in your healthcare sector. It may impact your practice results through an increase in online searches and referrals as well as generating interest in prospective new patients. But firstly, what is a blog and […]

Why You MUST Have Online Appointment Booking

Are You a Patient Self-Scheduling Innovator or 10 Years Behind the Times? Recently I spotted an article about online reservations for GP’s, where patients make their own appointments via the Internet. “Some practices rave about the money and time they’ve saved by allowing patients to schedule visits through the Internet,” But so far, many allied […]

New Patient Inquiry to Patient to Referral: Healthcare Decision Journey

Seven out of ten times (probably more), the internet is where the first encounter between a clinic and a prospective new patient occurs. But it does not stop there. Long before an individual selects a healthcare provider for a condition, they often begin their decision journey with online due diligence. And when providers and communications […]

Website Leads (New Patients) for YOUR Clinic

Using your website to get more new patients for your clinic is an underutilized method of marketing by many practice owners in Australia. If you are not actively using your website to get new leads that then become New Patients it is now time to start taking a focused and strategic approach to the type […]

Why Some of Your Staff In a Healthcare Clinic Should Work from Home – Part 4

Over the last 3 weeks we outlined the 15 reasons “Why Some of Your Staff In a Healthcare Clinic Should Work from Home…” Here are the last 5 reasons: 16. It will increase employee loyalty. Almost anyone who has had the chance to work from home would never dream of giving it up. By giving […]

Why Some of Your Staff In a Healthcare Clinic Should Work from Home – Part 2

Last week we started with the first 5 reasons “Why Some of Your Staff In a Healthcare Clinic Should Work from Home…” Here are the next 5 reasons: 6. You can reduce what you pay for office supplies. No clinic owner likes doing bulk orders for office supplies. By having certain non-clinical employees work from […]

Why Some of Your Staff In a Healthcare Clinic Should Work from Home

I’ve not been a big fan of my staff working from home over the years, but the recent events of COVID-19 have forced my staff & I to work from home. I can now see some advantages to myself & my staff to work from home. In a healthcare practice clinical staff will not be […]

How To Position Your Practice During These Difficult Times

The healthcare market is different in Australia (& all over the world) and will be for a while, and as your revenue is dropping (not one clinic I know of has escaped a revenue drop) you need to look at what you can pivot or change in your practice right now to turn the situation […]