Category Archives : Business tips

Your Patients are Looking for You on the Web.

Are You There Yet? Did you know it is estimated that 80% of consumers today research health information online? With the wealth of information out there, how do you drive patients to your Website? And once they are there, how do you get them to make an appointment? The patient perspective Internet users conduct nearly […]

Is Your Staff Giving Healthcare Advice on the Phone

Recently a client told me about a well-intended staff member who was trying to be too helpful with callers to his practice. In this case, the receptionist offered treatment direction. As a result, the prospective patient didn’t feel the need to make an appointment. Too Much Information can be harmful The damaging downside of this […]

A Logo is Not a Brand

With increasing frequency, I hear from health practitioners who believe that creating a logo is the primary consideration in creating a brand or branding message. In fact, a logo is not a brand, but it represents a brand. In today’s environment many clinics and health practitioners are rethinking their marketing and branding. All are looking […]

How to Build Better Rapport with Patients

Let’s face it: A person can listen to or associate much better with someone like themselves. In healthcare, the practitioner spends the most time with the patient, so a positive relationship has a great impact on the patient’s experience and sets the tone for overall satisfaction. It is vital for practitioners to build rapport with […]

Why Patient’s Say No!

So, why is it that some patient’s say no to your services or do not commit to any level of care or treatment? Some of the reasons why patients do this are… No Trust – you have not established trust with the patient. No need – they see no need for your service at the […]

Tips for Closing a Sale – the Healthcare Practitioner

Many healthcare practitioners have little or no experience in closing a sale. Finding new patients and selling more to existing patients can be difficult for a healthcare practitioner who isn’t sales-oriented. But inexperience can be crushing when it comes time to close the sale. After all, even sales pros often have trouble closing the deal. […]

How to keep your Patients coming back

Patient retention could easily be thought of as the essence of any successful healthcare practice. In fact, it’s of such incredible value, that the benefits to both patient and practice are easily seen. A healthcare practice that keeps its patients coming back through the door achieves increased revenue, a rise in referrals, and ultimately, the […]

Website Redesign – Is it time for a Website Re-Assessment?

To be sure your website continues to be an effective and informative marketing tool, it should be regularly updated with new information and content. These updates ensure your website earns higher rankings in the intricate processes used by today’s search engines. When a website starts to show its age, it doesn’t attract as much attention. […]

5 Simple Steps to De-Stress Your Practice Life

Do you feel like you’re always stressed? Unsurprisingly, work stress is bad for your health and for your productivity. Rushing around frantically can even infect your team with second-hand stress. Plus, the more we rush, the less we’re able to focus on any one specific task. It’s time to cut back on your stress by taking […]

The Must-Do Healthcare Practice Marketing Strategies

Building a healthcare practice is harder than ever. A phone book listing and a hospital affiliation are no longer enough to establish a strong patient base. Instead healthcare practitioners today must take an entrepreneurial approach to marketing—actively seeking out new patients and referral sources. But entrepreneurial marketing does not need to be expensive. Practices can […]