Category Archives : Monday Morning Emails

Engaging Your Neighbourhood to Grow YOUR Practice (Part 1 of a 2 part series)

Compared to other forms of marketing when trying to promote your healthcare clinic, community marketing doesn’t get a lot of attention or even respect. Community marketing seeks to engage with and attract prospective new patients on a very local level, through their neighbourhoods. The most common way of doing this that I have seen done […]

Angry Patients: Ways to Deal with Them and Why You Definitely Should

You may never need advice about dealing with angry patients, but it’s much better to be prepared in advance. Here are some of the top ways to deal with unhappy patients. And as we get started, keep some of these high-level ideas in mind: First, have a good plan for angry patients… The operative words […]

The Importance of Answering the Phone Correctly in YOUR Clinic

If you picture your clinic marketing process as a circle, success is when you close the loop. Getting the phone to ring is a good start and an important part of the loop. But an inquiry call to your clinic doesn’t complete the loop. The ringing that you hear signals an important opportunity. What happens […]

Why I Fired My Healthcare Practitioner and Went to their Competitor

A friend of mine provided this first-person experience and the reasons he fired his healthcare practitioner. “The practitioner that I had been seeing was leaving the practice, and an alternative practitioner was recommended. Two weeks later I was present for an appointment…the second patient to be seen that morning. I was shown to an exam […]

When it comes to doing running a successful clinic

When it comes to doing running a successful clinic, the deal is – no one wants to be sold to. You must give consistently to eventually get lots of patients, remember you are running a professional service business. Here are 7 ways to attract patients to YOUR clinic: It’s all about service: You & your […]

Reputation Management (Part 2 of a 3-part series)

Expand your reputation through proactive outreach. Now that you’ve laid a solid foundation for building a great reputation, it’s time to come out of your shell and engage past, current and prospective patients. Start Generating 5-Star Reviews There’s only one path to consistent patient reviews, you have to ask for them. You need to: Reach […]

Reputation Management (Part 1 of a 3 part series)

Have you ever asked yourself this question; If nobody’s aware that your patients are satisfied, does it even matter? The answer is; Yes, of course it matters, but it isn’t helping your marketing. Word-of-mouth and online review websites are the dominant resources patients use to select their healthcare practitioners. Which means that in 2017, taking […]

Branding – How to Keep from Being Just Another Clinic

Let’s say a new family moves in a couple of blocks from your clinic, and the mother holds a gathering for her new neighbours. At the gathering, she asks, “I’d like to find a first-rate XYZ health practitioner for my family. Is there anyone special here in this suburb?” How many of her newfound friends […]

Building an Emotion-Based Marketing Campaign for YOUR Clinic

Anyone who has been in need of medical care knows it can be a deeply personal and emotional experience. For friend, family or individual from walking in the door to the time of end of treatment, people want to feel safe, respected and understood. Many Healthcare Practitioners promote themselves as the compassionate, caring choice that you can trust. So, as […]

How Millennial Patients are Changing the Way You Run Your Practice

Here’s why you need a guide to Millennials. Not long ago, it was the Baby Boomers that dominated the healthcare demographic landscape, one of the top audience targets of opportunity. The post-war crowd still represents a substantial slice of the Australian population. But boomer-babies are no longer the largest cohort. Millennials (age 18-34) are now […]