Category Archives : Monday Morning Emails

Reputation Management (Part 2 of a 3-part series)

Expand your reputation through proactive outreach. Now that you’ve laid a solid foundation for building a great reputation, it’s time to come out of your shell and engage past, current and prospective patients. Start Generating 5-Star Reviews There’s only one path to consistent patient reviews, you have to ask for them. You need to: Reach […]

Reputation Management (Part 1 of a 3 part series)

Have you ever asked yourself this question; If nobody’s aware that your patients are satisfied, does it even matter? The answer is; Yes, of course it matters, but it isn’t helping your marketing. Word-of-mouth and online review websites are the dominant resources patients use to select their healthcare practitioners. Which means that in 2017, taking […]

Branding – How to Keep from Being Just Another Clinic

Let’s say a new family moves in a couple of blocks from your clinic, and the mother holds a gathering for her new neighbours. At the gathering, she asks, “I’d like to find a first-rate XYZ health practitioner for my family. Is there anyone special here in this suburb?” How many of her newfound friends […]

Building an Emotion-Based Marketing Campaign for YOUR Clinic

Anyone who has been in need of medical care knows it can be a deeply personal and emotional experience. For friend, family or individual from walking in the door to the time of end of treatment, people want to feel safe, respected and understood. Many Healthcare Practitioners promote themselves as the compassionate, caring choice that you can trust. So, as […]

How Millennial Patients are Changing the Way You Run Your Practice

Here’s why you need a guide to Millennials. Not long ago, it was the Baby Boomers that dominated the healthcare demographic landscape, one of the top audience targets of opportunity. The post-war crowd still represents a substantial slice of the Australian population. But boomer-babies are no longer the largest cohort. Millennials (age 18-34) are now […]

Healthcare Marketing Tip: Promote Yourself As A Partner

In the world of healthcare marketing, it’s no longer enough to promote yourself as a mere healthcare provider. These days, with so many healthcare clinics to choose from as a result of universities graduating many more of us, patients can afford to be pickier than ever. And when given the choice, many patients would prefer […]

Managing Toxic Behaviour in Your Practice

Toxic employees could be amongst Australia’s biggest workplace issue, based on new data. Written warnings, probationary termination, and termination for serious misconduct top the list of conduct matters. It is clear, a staggering number of workplaces are dealing with toxic behaviour. If ignored, toxic employees can soon lead to cancerous workplaces, ultimately effecting the success […]

Your Niche in Practice

No practice—particularly a small one—can be all things to all patients. The more narrowly you can define your target patient, the better. This process is known as creating a niche and is key to success for even the best practice around. “Many people talk about ‘finding’ a niche as if it were something under a […]

Your Most Important Audience is your Internal Audience

Has this ever happen to you? At a routine medical appointment yesterday, I was greeted with a chilling: “Please sign in, and take a seat.” No warm hello. No friendly smile. And no way to treat a regular member of the internal audience of this practice. Here’s why: It costs at least five times more to attract a […]

How Successful Health Practitioners Embrace Selling

There’s a connection between busy practices and healthcare practitioners who embrace selling. Marketing savvy practitioners understand how healthcare marketing builds their practice. The breakthrough practitioners understand how salesmanship is a key to success. The dreaded “S-word” isn’t in the vocabulary of many practitioners. Sales get relabelled as business development or outreach fo...