Category Archives : Online Marketing

Downtime Healthcare Practice Marketing

How do you get around the down times, when your practice is not (yet) full of patients or you may have just opened a new practice? Here some tips on how to ensure your practice can make it through tough times and perhaps thrive. Add to and ‘milk’ your database – If own an established […]

6 Ideas to Make Your Online “First Impression” for YOUR Clinic Creative, Engaging and Shareable

6 Ideas to Make Your Online “First Impression” for YOUR Clinic Creative, Engaging and Shareable “First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes,” former diplomat Elliott Abrams observed. But practitioners do not have much of an opportunity to make a face-to-face first impression these days. […]

Negatives of Job Descriptions

There are many benefits to job descriptions. As we have previously discussed, it makes it easier to fill the position and gives your clinic employees or contractors a clear description of what they do on a day to day basis. However, there are also some disadvantages to strict job descriptions. There are some cases in […]

10 Ways to Increase Facebook Page Likes for YOUR Clinic Part 2

Page Likes on Facebook for your clinic act as credibility: if people (patients & potential patients) like your clinic, it’s likely because it offers high-quality healthcare services & advice. Page likes also function as social proof: if a woman’s girlfriend with whom she shares interests with likes your clinic, that woman will also likely have […]

10 Ways to Increase Facebook Page Likes for YOUR Clinic Part 1

Page Likes on Facebook for your clinic act as credibility: if people (patients & potential patients) like your clinic, it’s likely because it offers high-quality healthcare services & advice. Page likes also function as social proof: if a woman’s girlfriend with whom she shares interests with likes your clinic, that woman will also likely have […]

Website Leads (New Patients) for YOUR Clinic

Using your website to get more new patients for your clinic is an underutilized method of marketing by many practice owners in Australia. If you are not actively using your website to get new leads that then become New Patients it is now time to start taking a focused and strategic approach to the type […]

More Ways to Market Your Practice in 2019 (Part 6)

Here are some other avenues to attract more new patients to your clinic starting tips 25 to 30. Send out press releases to notify patients and potential new patients about upcoming events. This isn’t something you need to do frequently, unless you have several events going on. Press releases are a good way to help […]

More Ways to Market Your Practice in 2019 (Part 5)

Here are some other avenues to attract more new patients to your clinic starting tips 20 to 25… Give out health tips to show patients you care about their health. By giving out health tips, you are reassuring patients that you care about their well-being, even when they don’t need to come into your practice. […]

More Ways to Market Your Practice in 2019 (Part 4)

Here are some other avenues to attract more new patients to your clinic starting tips 15 to 20… Make sure your website is mobile-friendly to attract patients on mobile devices. Not only do you need to have a website that showcases your practice, you also need to make sure it’s mobile-friendly. Is it easy to […]

More Ways to Market Your Practice in 2019 (Part 2)

Here are some other avenues to attract more new patients to your clinic starting tips 5 to 10… More than 50% of your new patients should come through referrals from other happy patients. Do you ask for referrals? When the situation arises & a patients mentions how happy they are with the service or outcomes […]