Category Archives : Online Marketing

Improve Your Google Ranking with Blogs

This article is for bloggers and non-bloggers alike. Anyone who has some sort of digital involvement should care about SEO. Without getting too complex, SEO is the great game we’re all trying to win online. Essentially it’s about crafting your online channels, like your website or social media profiles, to help you rank on the […]

How to Manage Your Online Reputation

Managing your online reputation can be a major factor in the success or failure of a small healthcare practice. More and more patients are using reviews to make their decisions, so your online reputation is extremely important to manage. It is therefore vital to respond appropriately to negative online reviews. By that I also mean […]

How to Launch a Successful New Website

At Medical Website we create websites focused on your industry and your practice, so today I would like to share our tips on how to launch a successful new website. Friday is not a Launch Day There are a lot of factors involved in a website launch, which requires great time management skills. In order to […]

Successful Healthcare Practice Marketing Strategies

As a practice owner you’re likely to operate on a small budget and chances are marketing is probably the first place you would start cutting costs. However, it is important to maintain consistent healthcare practice marketing. Your competitors are likely cutting back also and you will have the ability to improve your community share by […]

Facebook Changes to Business Pages

Facebook Business Pages – The Changes Facebook is constantly making changes to the design and way things are accessed – for both businesses and individuals. They’ve made a few fantastic changes in the past couple of years, such as adding call-to-action buttons to business pages. Recently Facebook has made a number of changes when it […]

Facebook

It is time consuming for people running a practice to maintain strong, regular and consistent Facebook posts. If you’re not on Facebook, you are missing out on the opportunity to reach a massive audience (13 million Australian Facebook users per month, for example) that spans every demographic. Facebook is now a recognised marketing tool and […]

Successful Blogging In A Healthcare Practice

Blogging is an essential part of online marketing. It helps your practice gain exposure to a wider audience and develops leadership in your healthcare sector. It may impact your practice results through an increase in online searches and referrals as well as generating interest in prospective new patients. But firstly, what is a blog and […]

Is Your Website Mobile Friendly

How frustrating is viewing a website on your mobile phone? I’m sure you would agree it is not only frustrating but it’s also so hard to read and navigate your way around so much so that we tend to give up and move onto something else. That could be what your potential patients are doing! […]