The workforce is changing and with it all traditional management, so today we are exploring the difference between leadership and management. Great Leaders Are Always Learning Just like most skills, leadership is a skill that can be improved indefinitely. Through self-reflection, hands-on learning, and the collection of honest, open feedback from team members, all leaders […]
The workforce is changing and with it all traditional management, so today we are exploring the difference between leadership and management. Great Leaders Connect The key is communicating the vision regularly to your team, whether it is weekly team meetings to align focus and monitor progress or quarterly off-sites meant to inspire and re-articulate priorities. […]
A strange thing has happened now that going online has become crucial for us all: patients are surfing the net in search of what’s happening offline. People want to know what’s happening in the ‘real’ world. They are sceptical of sales pitches and carefully constructed online reputations. They do more research for each and every […]
How do you get around the down times, when your practice is not (yet) full of patients or you may have just opened a new practice? Here some tips on how to ensure your practice can make it through tough times and perhaps thrive. Add to and ‘milk’ your database – If own an established […]
Most healthcare practice owners recognise that healthcare’s “starting line” moved some time ago. The typical healthcare journey now begins online, long before the first clinic appointment or practitioner-patient face-to-face encounter. Among the chief propellants of this digital shift are the: • Increasing emphasis on wellness, prevention and healthy living. • Empowerment of the informed...
6 Ideas to Make Your Online “First Impression” for YOUR Clinic Creative, Engaging and Shareable “First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes,” former diplomat Elliott Abrams observed. But practitioners do not have much of an opportunity to make a face-to-face first impression these days. […]
We continue our series on the importance of Job Descriptions… “If you use clinic employee job descriptions as living, breathing documents that are updated regularly to reflect the changing requirements of each employee, these descriptions can become more of a role plan than an irrelevant document.” Over the next few weeks I will uncover the […]
Page Likes on Facebook for your clinic act as credibility: if people (patients & potential patients) like your clinic, it’s likely because it offers high-quality healthcare services & advice. Page likes also function as social proof: if a woman’s girlfriend with whom she shares interests with likes your clinic, that woman will also likely have […]
Page Likes on Facebook for your clinic act as credibility: if people (patients & potential patients) like your clinic, it’s likely because it offers high-quality healthcare services & advice. Page likes also function as social proof: if a woman’s girlfriend with whom she shares interests with likes your clinic, that woman will also likely have […]
Using your website to get more new patients for your clinic is an underutilized method of marketing by many practice owners in Australia. If you are not actively using your website to get new leads that then become New Patients it is now time to start taking a focused and strategic approach to the type […]
