Category Archives : Practice Marketing

6 Ideas to Make Your Online “First Impression” for YOUR Clinic Creative, Engaging and Shareable

6 Ideas to Make Your Online “First Impression” for YOUR Clinic Creative, Engaging and Shareable “First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes,” former diplomat Elliott Abrams observed. But practitioners do not have much of an opportunity to make a face-to-face first impression these days. […]

Positives About Job Descriptions Part 2

We continue our series on the importance of Job Descriptions… “If you use clinic employee job descriptions as living, breathing documents that are updated regularly to reflect the changing requirements of each employee, these descriptions can become more of a role plan than an irrelevant document.” Over the next few weeks I will uncover the […]

10 Ways to Increase Facebook Page Likes for YOUR Clinic Part 2

Page Likes on Facebook for your clinic act as credibility: if people (patients & potential patients) like your clinic, it’s likely because it offers high-quality healthcare services & advice. Page likes also function as social proof: if a woman’s girlfriend with whom she shares interests with likes your clinic, that woman will also likely have […]

10 Ways to Increase Facebook Page Likes for YOUR Clinic Part 1

Page Likes on Facebook for your clinic act as credibility: if people (patients & potential patients) like your clinic, it’s likely because it offers high-quality healthcare services & advice. Page likes also function as social proof: if a woman’s girlfriend with whom she shares interests with likes your clinic, that woman will also likely have […]

Website Leads (New Patients) for YOUR Clinic

Using your website to get more new patients for your clinic is an underutilized method of marketing by many practice owners in Australia. If you are not actively using your website to get new leads that then become New Patients it is now time to start taking a focused and strategic approach to the type […]

Promoting an Entrepreneurial Mindset In Your Clinic – Part 7

As a clinic owner, having an entrepreneurial mindset is a given, you are doing much more than just seeing patients. But what about the rest of the clinic staff, both reception & the clinical team. Promoting an entrepreneurial mindset in every corner of your clinic has its advantages. It can be an opportunity to get […]

Promoting an Entrepreneurial Mindset in Your Clinic

As a clinic owner, having an entrepreneurial mindset is a given, you are doing much more than just seeing patients. But what about the rest of the clinic staff, both reception & the clinical team. Promoting an entrepreneurial mindset in every corner of your clinic has its advantages. It can be an opportunity to get […]

Helpful Steps to Reach Your Goals & Vision for Your Clinic

It is very possible for you to achieve your own practice success, but to do so, you have to take action. No single factor guarantees success in your practice, there are many factors you must master & accomplish. When you focus on your goals for your practice, take baby steps and have a little faith […]

Storyboarding Your Abundant Practice Future

Getting clear on what you want first for your practice is essential for your success. A way to get started is for you to storyboard your practice future. What I mean by that is setting a vision for what you actually want your practice to look like. You want to create the practice that you […]

Database Marketing Strategies for YOUR PRACTICE

There are many creative ways to implement a successful database marketing strategy for your practice. However, practice owners need to identify database marketing solutions that fit their practice model and provide a good return on investment. In an era where social media and other forms of advertising get the most attention, your own database of […]