Category Archives : Practice Marketing

Downtime Healthcare Practice Marketing

How do you get around the down times, when your practice is not (yet) full of patients or you may have just opened a new practice? Here some tips on how to ensure your practice can make it through tough times and perhaps thrive. Add to and ‘milk’ your database – If own an established […]

Why Healthcare Clinic Owners Need to Embrace Social Media

Most healthcare practice owners recognise that healthcare’s “starting line” moved some time ago. The typical healthcare journey now begins online, long before the first clinic appointment or practitioner-patient face-to-face encounter. Among the chief propellants of this digital shift are the: • Increasing emphasis on wellness, prevention and healthy living. • Empowerment of the informed...

6 Ideas to Make Your Online “First Impression” for YOUR Clinic Creative, Engaging and Shareable

6 Ideas to Make Your Online “First Impression” for YOUR Clinic Creative, Engaging and Shareable “First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes,” former diplomat Elliott Abrams observed. But practitioners do not have much of an opportunity to make a face-to-face first impression these days. […]

Positives About Job Descriptions Part 2

We continue our series on the importance of Job Descriptions… “If you use clinic employee job descriptions as living, breathing documents that are updated regularly to reflect the changing requirements of each employee, these descriptions can become more of a role plan than an irrelevant document.” Over the next few weeks I will uncover the […]

10 Ways to Increase Facebook Page Likes for YOUR Clinic Part 2

Page Likes on Facebook for your clinic act as credibility: if people (patients & potential patients) like your clinic, it’s likely because it offers high-quality healthcare services & advice. Page likes also function as social proof: if a woman’s girlfriend with whom she shares interests with likes your clinic, that woman will also likely have […]

10 Ways to Increase Facebook Page Likes for YOUR Clinic Part 1

Page Likes on Facebook for your clinic act as credibility: if people (patients & potential patients) like your clinic, it’s likely because it offers high-quality healthcare services & advice. Page likes also function as social proof: if a woman’s girlfriend with whom she shares interests with likes your clinic, that woman will also likely have […]

Website Leads (New Patients) for YOUR Clinic

Using your website to get more new patients for your clinic is an underutilized method of marketing by many practice owners in Australia. If you are not actively using your website to get new leads that then become New Patients it is now time to start taking a focused and strategic approach to the type […]

Promoting an Entrepreneurial Mindset In Your Clinic – Part 7

As a clinic owner, having an entrepreneurial mindset is a given, you are doing much more than just seeing patients. But what about the rest of the clinic staff, both reception & the clinical team. Promoting an entrepreneurial mindset in every corner of your clinic has its advantages. It can be an opportunity to get […]

Promoting an Entrepreneurial Mindset in Your Clinic

As a clinic owner, having an entrepreneurial mindset is a given, you are doing much more than just seeing patients. But what about the rest of the clinic staff, both reception & the clinical team. Promoting an entrepreneurial mindset in every corner of your clinic has its advantages. It can be an opportunity to get […]

Helpful Steps to Reach Your Goals & Vision for Your Clinic

It is very possible for you to achieve your own practice success, but to do so, you have to take action. No single factor guarantees success in your practice, there are many factors you must master & accomplish. When you focus on your goals for your practice, take baby steps and have a little faith […]