Category Archives : Practice Marketing

How YOU Can Use The 80/20 Rule to Market Your Practice More Effectively in 2019

I’m a firm believer in the “80/20 Rule” and I’ve found that you can apply the rule to many things, including the marketing of your practice in 2019. Historically, the 80/20 Rule is actually called the Pareto Principle and comes from an economic study that was done by an Italian economist, Wilfredo Pareto who learned […]

Many Ways to Attract New Patients to YOUR Practice #5

Over the last 4 weeks we have started to uncover some proven ways to help you grow your practice and add new patients. Here are the last 5 ways which we will cover: 21. Generate media exposure: The right amount of media exposure can attract a large volume of new patients and increase the branding […]

Many Ways to Attract New Patients to YOUR Practice #4

Over the last 3 weeks we have started to uncover some proven ways to help you grow your practice and add new patients. Here are 5 more ways: 16. Become a referrer: Fostering relationships with GP’s, specialists and other healthcare practitioners is a two-way street. Other GP’s & healthcare practitioners will be interested in referring […]

Many Ways to Attract New Patients to YOUR Practice #3

Over the last 2 weeks we have started to uncover some proven ways to help you grow your practice and add new patients. Here are 5 more ways: 11. Embrace technological advances: Young patients are keen on having a technologically connected healthcare experience, and you can easily achieve it through cost-effective technical updates. For instance, […]

Many Ways to Attract New Patients to YOUR Practice #2

Last week we started to uncover some proven ways to help you grow your practice and add new patients. Here are 5 more ways: 6. Host contests with your patient data base: Contents can be an excellent way to get your existing patients to talk about your practice. Offering prizes and giveaways in exchange for […]

Many Ways to Attract New Patients to YOUR Practice

Marketing is key to the success of any practice, there are really no exceptions. For any healthcare practice to grow you must get a decent number of new patients every week. Moreover, to attract new patients, a practice must offer competitive services at reasonable pricing. Retaining existing patients (which is more important) also demands hard […]

The Clothes YOU Wear in YOUR Clinic

You may think that clothes don’t matter. In a perfect world, a clinician would be judged at their practice based solely on the outcomes they achieve with their patients. Unfortunately, that’s not how it always works in practice. How you choose to dress each morning reflects how you feel about your role – that you […]

Motivating Your Front Office Staff

Here are 10 ways practices can motivate their front desk staff to exhibit these behaviours. These tips rely on two main qualities that practices must possess. To motivate your staff, you must be a good leader and communicator. Your staff looks up to you and mirrors your attitude. Your enthusiasm for the service you provide […]

Website Redesign – Is it time for a Website Re-Assessment?

To be sure your website continues to be an effective and informative marketing tool, it should be regularly updated with new information and content. These updates ensure your website earns higher rankings in the intricate processes used by today’s search engines. When a website starts to show its age, it doesn’t attract as much attention. […]

The Must-Do Healthcare Practice Marketing Strategies

Building a healthcare practice is harder than ever. A phone book listing and a hospital affiliation are no longer enough to establish a strong patient base. Instead healthcare practitioners today must take an entrepreneurial approach to marketing—actively seeking out new patients and referral sources. But entrepreneurial marketing does not need to be expensive. Practices can […]