Category Archives : Practice Marketing

Storyboarding Your Abundant Practice Future

Getting clear on what you want first for your practice is essential for your success. A way to get started is for you to storyboard your practice future. What I mean by that is setting a vision for what you actually want your practice to look like. You want to create the practice that you […]

Database Marketing Strategies for YOUR PRACTICE

There are many creative ways to implement a successful database marketing strategy for your practice. However, practice owners need to identify database marketing solutions that fit their practice model and provide a good return on investment. In an era where social media and other forms of advertising get the most attention, your own database of […]

More Ways to Market Your Practice in 2019 (Part 7)

Here are some other avenues to attract more new patients to your clinic starting tips 30 to 35. Win patients back. Contact former patients and try to win them back with “We’ve missed you!” postcards or give them a call – this can often work better. Don’t forget to offer an incentive to come back […]

More Ways to Market Your Practice in 2019 (Part 6)

Here are some other avenues to attract more new patients to your clinic starting tips 25 to 30. Send out press releases to notify patients and potential new patients about upcoming events. This isn’t something you need to do frequently, unless you have several events going on. Press releases are a good way to help […]

More Ways to Market Your Practice in 2019 (Part 5)

Here are some other avenues to attract more new patients to your clinic starting tips 20 to 25… Give out health tips to show patients you care about their health. By giving out health tips, you are reassuring patients that you care about their well-being, even when they don’t need to come into your practice. […]

More Ways to Market Your Practice in 2019 (Part 4)

Here are some other avenues to attract more new patients to your clinic starting tips 15 to 20… Make sure your website is mobile-friendly to attract patients on mobile devices. Not only do you need to have a website that showcases your practice, you also need to make sure it’s mobile-friendly. Is it easy to […]

More Ways to Market Your Practice in 2019 (Part 3)

Here are some more avenues to attract more new patients to your clinic – tips 10 to 15… Keep an updated blog. Your blog is a great place to write informational articles on health topics pertinent to your patient base. Updating it at least once a month (ideally weekly) with new, relevant content will keep […]

More Ways to Market Your Practice in 2019 (Part 2)

Here are some other avenues to attract more new patients to your clinic starting tips 5 to 10… More than 50% of your new patients should come through referrals from other happy patients. Do you ask for referrals? When the situation arises & a patients mentions how happy they are with the service or outcomes […]

More Ways to Market Your Practice in 2019

Over the next few weeks we will cover some avenues to attract more new patients to your clinic starting with these 5… A large or dominant employer in your community – or the business across the street – is an excellent target opportunity for new patients and further referrals from these new patients, especially if […]

How YOU Can Use The 80/20 Rule to Market Your Practice More Effectively in 2019

I’m a firm believer in the “80/20 Rule” and I’ve found that you can apply the rule to many things, including the marketing of your practice in 2019. Historically, the 80/20 Rule is actually called the Pareto Principle and comes from an economic study that was done by an Italian economist, Wilfredo Pareto who learned […]