It is time consuming for people running a practice to maintain strong, regular and consistent Facebook posts. If you’re not on Facebook, you are missing out on the opportunity to reach a massive audience (13 million Australian Facebook users per month, for example) that spans every demographic.
Facebook is now a recognised marketing tool and something you should seriously consider.
Here are some more reasons why you this is a huge opportunity for your practice…
- Fantastic marketing tool
- Attract new patients
- Everyone is doing it, i.e. your patients
- More traffic to your website
- Grow your ‘online community’
- Instant customer service and feedback
- The viral effect
- Build your profile and credibility
- Search engine optimization benefits
Why would you outsource your Facebook?
Because it takes strategic thought — it’s not about doing a hard sell! Social media is very much an exercise in strategic communications, public relations and community building. The key is to be gentle with your followers. Bring them added value in the form of useful content, entertainment, relevance and interest.
It also takes time — time you as the practice owner/manager should be spending delivering your services, instead of struggling to think of content to post, being responsive, trying to be strategic, and measuring the outcomes and engagement – by applying expertise and experience on your behalf.
It also takes consistency. An occasional post on your practice Facebook page won’t cut it. You need to be present, engaged and active in order to achieve genuine growth and engagement.
Ideal Practice has the answer…. Our Facebook Management Package could be exactly what you’re looking for, spend more time looking after your patients and let us handle your Facebook page. For more information, visit our website: Facebook Management