Last week we started to uncover some proven ways to help you grow your practice and add new patients. Here are 5 more ways:
6. Host contests with your patient data base: Contents can be an excellent way to get your existing patients to talk about your practice. Offering prizes and giveaways in exchange for spreading the word about your practice may bring you plenty of leads. Run contests around sporting themes such as the Melbourne Cup, NRL or AFL Grand Final.
7. Encourage online reviews: Reviews are one of the most efficient ways for attracting new patients and growing your practice. Encourage your patients to share their feedback in an online review. You can do this by sending a follow-up email thanking your patients for their visit and encouraging them to review you online or get your reception staff to verbally communicate this to patients. Many potential new patients will check your practice out and one way they do this is by reading reviews.
8. Connect with the local community: Connecting with your local community will give you an opportunity to educate people and expand the list of potential new patients especially if your practice is in a regional or country town where word of mouth can spread as fast as a bush fire. You can connect and conduct talks at clubs such as Probis and Lions or local schools, etc.
9. Stay active on social media: When your current patients “like” or “share” your content on social media, their entire social circle sees it. That can direct user traffic to your page and may help generate new patient inquiry. The trick is to share informational content that is relevant to your target users so that more and more people feel motivated to share your content.
10. Monitor your online presence: If your practice has some negative reviews, look for the most common reasons for the complaints. If the review sites allow, make sure you respond to both positive and negative feedback to show that you care. The more positive feedback you can collect, the more calls you’ll get from potential new patients.