Marketing through online storytelling and advice will only grow in importance to businesses. Ideal Practice can help you make sense of the biggest trends in content marketing.
What is Online Marketing?
Online marketing, or Internet marketing, allows you to promote your services online at a lower cost than traditional advertising. It helps you grow your business because it provides qualified leads from potential clients who are looking for your services.
Why Do You Need Online Marketing?
A growing number of consumers are turning to the Internet to find what they need. Out of all local business searches, 86% follow up their search with a phone call or a visit to the business.
A potential client may not know your business name or Website address. Instead, they will type keywords into search engines to find the services they want. Effective use of Internet marketing can help your practice show up on search engines when a potential client is searching for your services.
How Does Internet Marketing Work?
When people are looking for services they trust search engines to provide them with links to reputable businesses. But you have to earn your place in search engine results which can take many months. Ongoing Search Engine Optimization (SEO) and industry relevant articles (Blogs) create credibility with search engines and help you move up the rankings in their results. Creating good rankings for your practice requires a specialised approach which our custom SEO can help deliver.
Your existing clients are your greatest asset. Nurture them and your business will grow. Email Marketing is a great way to keep in touch with existing customers to let them know they are important and to provide them with information they need to succeed.