Here are some other avenues to attract more new patients to your clinic starting tips 15 to 20…
Make sure your website is mobile-friendly to attract patients on mobile devices.
Not only do you need to have a website that showcases your practice, you also need to make sure it’s mobile-friendly. Is it easy to navigate your site on a smartphone or tablet? If not, it’s time to consider getting a responsive, mobile-friendly site. Google has been issuing warnings to sites that aren’t mobile-friendly for some time, saying that these sites may not rank well in search results.
Ask for referrals to your practice.
Referrals are a great (and free) way to get the word out about your practice. Other marketing channels can vary with the amount of patients that come in, but a good referral partner can help you get more patients who are a good fit for your practice. Connect with other practices that do not directly compete with you to learn more about what they do and how you might be able to refer patients to one another.
Create custom content for your website to attract patients seeking specific treatments & services.
Content should be a part of your SEO plan. You can create custom content to inform patients about your practice, qualifications, treatment, and services. Some practices write this content themselves, but you can also pay a content writer to help you put that content together. Quality content is an important factor in search engine ranking. It shows that you are knowledgeable and an expert in your field, which improves your chances of ranking for relevant searches. For example, a page that explains your expertise in the diagnosis, and treatment of hip injuries plus answers to common patient questions will improve your chances of showing up in search results when local patients search as a result of looking for a solution to their hip injury.
Focus on what sets you apart from other practices to differentiate yourself.
This is especially important if your practice is located in a highly competitive area. When a patient is searching for a new practitioner, they want as much information as possible to be able to make an informed decision. For example, if there are 5 other practices that do what you do in your suburb, but your practice is the only one that offers a certain technique or treatment approach, that’s something you’ll want to point out on your website and in your other marketing efforts.
Send out newsletters (via email is best) to stay in contact with patients on a regular basis.
Newsletters are a great way to keep your patients informed. Your newsletter may include news articles related to different conditions you treat, health tips, articles from your blog, events in the community, or a combination of those items. If you do email marketing in a system like MailChimp or Constant Contact, you can create newsletter templates to expedite the process of getting the newsletter sent out.