Here are some other avenues to attract more new patients to your clinic starting tips 25 to 30.
Send out press releases to notify patients and potential new patients about upcoming events.
This isn’t something you need to do frequently, unless you have several events going on. Press releases are a good way to help get the word out about events in the community like a speaking engagement, an open house, or a health fair. You can email them to local newspapers to see if they will publish the information. There are no guarantees that your event will be run in the local newspaper if you don’t pay for ad placement, but it’s worth a shot if advertising isn’t in your budget.
Run a paid search campaign to get in front of patients searching for a practice like yours.
Google AdWords is a quick way to drive traffic to your website, and it can be very useful if you target it correctly. Paid search is great if you’ve just launched a new website and want to get some exposure. Paid search can also help you get highly-targeted traffic from patients seeking out specific procedures and services. We also recommend implementing some form of tracking for online appointment requests so that you can track your return on investment and adjust the campaign accordingly.
Optimize your landing pages for your ads so patients find the information they need right away.
If you’re running a Google AdWords, you want to make sure you’re sending your visitors to a page that contains useful information and answers their questions. This increases the chances that these patients will move forward with booking a new patient appointment. You may have to do some research and try out different things to figure out what works best. If you’re working with a paid search specialist, that person may be able to provide some guidance in optimizing your landing pages.
Know your peak season to figure out when to invest in marketing.
If your practice is located in an area that is a popular holiday destination, you can target your marketing efforts to those patients. For example, during the winter, some patients living in colder areas may spend the season in a warmer area, and they may need to see you. If your practice is located in a popular winter retreat destination, you can start targeting your advertising to those patients before the season begins.
Get on social media to connect with your patients.
Social media can be a great way to connect with your patients and influencers in your field, and it is another area that can help to solidify your branding. Facebook is great for connecting with your patients, posting health tips, sharing your blog articles, or posting announcements about events and news related to your practice. LinkedIn is useful for connecting with other healthcare practitioners in your field who could become good referrers. You don’t have to be on every platform available but just make sure that you are able to keep up and post regularly to the networks you do decide to join. Plan a schedule if needed to help you stay on track.