Over the next few weeks we will cover some avenues to attract more new patients to your clinic starting with these 5…
A large or dominant employer in your community – or the business across the street – is an excellent target opportunity for new patients and further referrals from these new patients, especially if you’re already serving some of their employees. Approach one of these companies with an email or letter after you have found out who the best person to speak to is at the company, if nothing comes back do follow-up calls – be persistent.
Send out postcards to advertise new treatments or services or remind patients about recommended wellness checks, 12-month reviews, etc. These postcards can be cheaply followed up with an SMS campaign 7-12 days later as a reminder to the postcard.
You’ll need to commit to marketing to the same audience often in order to gain new patients. A one-off hit will not be enough, you must repeat your message & of course always track your stats of your marketing.
Use targeted Facebook Ads to give away a reduced new patient consult free to introduce more new patients to your practice. Give them a great first experience to keep them coming back to you again and again. This of course will lead them to refer their friends & family to you as a result of the exceptional new patient visit that you have provided.
Having a personalized logo goes a long way when it comes to brand recognition. When potential patients are searching through various online avenues, a unique logo will make your practice stand out.